Blog Articles:

Toronto

What Post-Pandemic Leadership Will Look Like For Canada

Summary: Blog article written to provide expert thought leadership insights on what skills will be required of leaders for Government and Public Sector executives, in  a post-pandemic world. 



 

  • Concept

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media

Brainstorming

How To Showcase Your Expertise In Diversity & Inclusion

Summary: Blog article created to raise awareness around D&I, align with company values and product marketing.



 

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media, Email Nurture


  • 650+ monthly page views


Disruptive Tech and Artificial Intelligence's Impact On Executive Search

Summary: Blog article drafted to address tech trends in executive search and executive recruitment. Increase social presence.

 

  • Concept, Drafting & Editing


  • SEO Optimization


  • Organic Social Media, Email Nurture, Channel Partners


  • 550+ monthly views

Public Speaker

Executive Recruiting Best Practices: Winning New Work for Your Executive Recruitment Firm

Summary: Blog article created to drive leads for product marketing, partners and provide high-value content to prospects and search firms. 
 

  • Concept, Writing & Editing


  • Designed Downloadables


  • Paid & Organic Social, Email Nurture


  • 600+ monthly views


Businessmen in Motion

How To Mitigate Bias Within The Executive Search Process

Summary: Blog and video created to drive leads and raise awareness of unconscious bias for search firms and clients.
 

  • Concept, video script, editing & production


  • Blog writing


  • Organic Social, Email Nurture, Sales Support


  • 550+ monthly views  

 

Video:

Video Camera

The Candidate Database Is Dead

Summary: Video was created to change image of candidate database as well as showcase new services and features.
 

  • Concept, script, titles, editing, production


  • Organic social, partner channels, email nurture


  • 800+ monthly views


  • Pushed Through Organic Social and Channel Partners

  • CTA - Contact Us page


White Papers /

Thought Leadership

The Impact Of Digital Transformation On Healthcare

Summary: To showcase thought leadership expertise within Healthcare and digital highlighting search firms and leading industry voices.
 

  • Concept, interviewing, writing, editing, graphic design


  • Gated Content (lead funnel) 


  • Organic social, email, lead generation 

  • 2,500+ download

Human Capital Impact Of Aviation IoT

Summary: Thought leadership used as gated content to showcase industry expertise in aviation and IoT. Highlights perspectives from both search firms and industry leaders.

  • Concept, interviewing, writing, editing, graphic design

  • Gated Content (lead funnel)

  • Organic social, email, deliverables

  • 1300+ downloads

Building The Subscription Economy

Summary: Executive Interview Series designed to showcase leadership insights, candidate profile and industry expertise. Insights repurposed for additional content.
 

  • Concept, interviewing, writing, editing, graphic design, 

  • Organic social, email nurture, newsletter, digital channels

  • Gated Content (lead funnel)

  • 2,300+ downloads
     

Inside The Role Of Chief Digital Officer At The Met

Summary: Executive Leadership Series created to drive thought leadership and exposure to high level emerging talent.

 

  • Concept, interviewing, writing, editing, graphic design

  • Gated content (lead funnel)

  • Organic social, email nurture, co-branded versions

  • 3,100+ downloads

Chief Talent Officer: Conquering The War On Talent

Summary: White Paper highlighting the role and responsibilities of the Chief Talent Officer and best practices for winning the war on talent.

 

  • Concept, interviewing, writing, editing, graphic design

  • Gated content (lead funnel)

  • Organic social, email nurture, co-branded versions

  • 2,700+ downloads

 
 

eBooks

The Eight Stages Of Successful Retained Executive Search

Summary: eBook best practices concept (later adopted to 8-part video series) created to support search firms for training and best practices.

  • Concept, writing, editing

  • Paid and Organic social

  • Gated Content (lead funnel)

  • 60+ monthly downloads

iPhone

Social Media Marketing For Executive Search Firms And Executive Recruiters

Summary: A 70 page eBook written to inform and advise executive search firms and executive recruiters on marketing best practices specifically for organic and paid social media campaigns.​
 

  • Concept, Writing, Editing

  • Graphic Design, production

  • All downloads and sales driven by organic social media marketing
     

Email Marketing For Executive Search Firms And Executive Recruiters

Summary: Over 60 pages of marketing best practices for executive search firms and executive recruiters for email marketing campaigns, list building, analytics and more. 

  • Concept, writing, editing

  • Graphic Design

  • Production

  • All download sales driven by organic social media activity
     

eBook: Analyzing The Future Of Leadership Through Assessments

Summary: eBook created for lead gen (gated) to demonstrate the value add a search firm can provide through talent assessments, with the end goal to sell additional services 

  • Concept, writing, interviewing, editing

  • Graphic Design

  • Gated Content (lead gen.)

  • 2,300+ downloads
     

 

Global Reports & Surveys

Experts Panel

Global Diversity & Inclusion Report

Summary: Global report generated from surveying over 1,000 global senior executives and used as gated content for lead generation.
 

  • Survey design, distribution, reminders and data analysis

  • Writing, editing, graphic design

  • Organic social media marketing

  • 3,400+ downloads
     

Rise Of Digital Leadership

Summary: Global survey of 500+ senior executives generating insights and trends on the perceived impact of digital within the C-Suite. Used as gated content for lead generation, thought leadership and brand awareness. 
 

  • Concept, survey design, set up, distribution, reminders and analysis

  • Writing, editing, graphic design

  • Gated Content (Lead Funnel)

  • 3,100+ downloads
     

Marketing Deliverables

Marketing Deliverable: Partner Integration

Summary: One-page brochure used for account executives to demonstrate integration between platform and partner technologies. 

  • Concept, writing, editing, design

  • Field marketing deliverable

  • Co-marketed by both platform and partner to prospective and existing customers

  • Used to market partner product and integration functionality

Analyzing the data

Marketing Deliverable: Product Feature Add On Service

Summary: One-page brochure document designed to showcase use case (Diversity & Inclusion tracking) of new product feature. Demonstrated value of product add-on for upselling existing and new customers, while supporting sales. 

  • Concept, use case, writing, design

  • Field marketing deliverable

  • Used across digital assets

  • Repurposed into GDPR brochure 

School LIbrary

Capability Statement: Executive Search Firm

Summary: Multiple page marketing document designed for digital and print as collateral to support pitch deck and discovery conversations with clients.
 

  • Concept, writing, design

  • Field marketing deliverable

  • Used across website and sales

  • Influenced Rebranding