Content Marketing Wins
Talk about new search won
No Thought leadership content, nowhere to put on website (no blog page) no social media presence.
Begin building thought leadership content on linkedin (original articles shared from personal linkedin account as well as LinkedIn company page.
How It Happenned:
Colleague saw article and sent / referred to friend (future client) that needed help with search.
New Client - New Search
1 Blog article
7 weeks into engagement
1-2 weeks - brainstorm content, draft 1 due
1-2 weeks social media posts qeued up
2-3 weeks content reviewed and approved by client
3 weeks content published
3 weeks content integrated into social media posts