Talk about new search won 

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Challenge:

No Thought leadership content, nowhere to put on website (no blog page) no social media presence. 

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Solution:

Begin building thought leadership content on linkedin (original articles shared from personal linkedin account as well as LinkedIn company page. 

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How It Happenned:

Colleague saw article and sent / referred to friend (future client) that needed help with search. 

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Result:

New Client - New Search

X impression

X views

X shares

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Time: 

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1 Blog article 

7 weeks into engagement 

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Process:

1-2 weeks - brainstorm content, draft 1 due 

1-2 weeks social media posts qeued up 

2-3 weeks content reviewed and approved by client 

3 weeks content published

3 weeks content integrated into social media posts 

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