Social Media Marketing eBook
For Executive Search & Recruiters

Social Media For Executive Search and Executive Recruiters

10 years ago, social media was in its infancy and many executive search firms and executive recruiters neglected to see the value and opportunity behind it. Today, 10 years later, social media has become a cornerstone in sourcing candidates, marketing your expertise and creating an effective lead generation strategy.

 

In this eBook, we will cover a wide range of topics for marketing your search firm and yourself using Twitter and LinkedIn - all of which tie to the fundamental goal of winning more search work. 

When it comes to integrating social media into your marketing strategy, it is important to understand where to find your prospective clients and how to strategically target them. We will examine many concepts within the eBook including:

  • Engaging With Followers And Growing Your Follower Base

  • The 5 Best Places On LinkedIn To Target Prospects

  • Activating Your Networks And Followers To Amplify Your Message

  • Analyzing Performance And Applying These Metrics To Your Marketing Strategy

  • Strategically Keeping Your Profile and Content In Front Of Prospects

  • Launching Paid Social Ad Campaigns, Setting Goals and Analyzing Results

  • Repurposing A Single Piece Of Content Into Weeks Of Social Media Posts

  • Understanding The Return Of Investment For Social Media and Revenue

  • Finding The Right Mix Of Thought Leadership Content and Promoting Services

  • Learn Optimal Times To Post On Twitter And LinkedIn And Build A Schedule

  • Managing Your Time Effectively

At the end of this eBook you will learn all of the above and the specific details for how to build and launch a complete social media plan within your marketing strategy.