Blog Articles:

Toronto

What Post-Pandemic Leadership Will Look Like For Canada

Summary: Blog article written to provide expert thought leadership insights on what skills will be required of leaders for Government and Public Sector executives, in  a post-pandemic world. 



 

  • Concept

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media

Construction Site Managers

What Are The Biggest Leadership Challenges In Construction

Summary: Blog article written to showcase expertise in executive search within the Construction industry and demonstrate a full understanding of leadership skills, traits and known issues.

 

  • Concept

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media

Investment Chart

How PE Firms and Portfolio Companies Win The Race For Talent

Summary: Blog article written to capture and showcase best practices for Private Equity firms and Portfolio companies looking to win and attract top talent.

 

  • Concept

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media

Brainstorming

How To Showcase Your Expertise In Diversity & Inclusion

Summary: Blog article created to raise awareness around D&I, align with company values and product marketing.



 

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media, Email Nurture


  • 650+ monthly page views


Robot Hand

Disruptive Tech and Artificial Intelligence's Impact On Executive Search

Summary: Blog article drafted to address tech trends in executive search and executive recruitment. Increase social presence.

 

  • Concept, Drafting & Editing


  • SEO Optimization


  • Organic Social Media, Email Nurture, Channel Partners


  • 550+ monthly views

Public Speaker

Executive Recruiting Best Practices: Winning New Work for Your Executive Recruitment Firm

Summary: Blog article created to drive leads for product marketing, partners and provide high-value content to prospects and search firms. 
 

  • Concept, Writing & Editing


  • Designed Downloadables


  • Paid & Organic Social, Email Nurture


  • 600+ monthly views


Businessmen in Motion

How To Mitigate Bias Within The Executive Search Process

Summary: Blog and video created to drive leads and raise awareness of unconscious bias for search firms and clients.
 

  • Concept, video script, editing & production


  • Blog writing


  • Organic Social, Email Nurture, Sales Support


  • 550+ monthly views  

 

Video:

Video Camera

The Candidate Database Is Dead

Summary: Video was created to change image of candidate database as well as showcase new services and features.
 

  • Concept, script, titles, editing, production


  • Organic social, partner channels, email nurture


  • 800+ monthly views


  • Pushed Through Organic Social and Channel Partners

  • CTA - Contact Us page


 
 

White Papers /

Thought Leadership

Remote Working

The Future Of A Hybrid Workforce

Summary: Thought leadership white paper developed for quarterly newsletter to discuss hybrid workforce trends from a human capital and retention perspective. 
 

  • Concept, writing, editing,

  • Thought leadership - Ungated (free)

  • Organic social, email, lead generation 

  • 500+ views

Vaccine Production Line

The Impact Of Digital Transformation On Healthcare

Summary: To showcase thought leadership expertise within Healthcare and digital highlighting search firms and leading industry voices.
 

  • Concept, interviewing, writing, editing, graphic design


  • Gated Content (lead funnel) 


  • Organic social, email, lead generation 

  • 2,500+ download

Airplane Wing

Human Capital Impact Of Aviation IoT

Summary: Thought leadership used as gated content to showcase industry expertise in aviation and IoT. Highlights perspectives from both search firms and industry leaders.

  • Concept, interviewing, writing, editing, graphic design

  • Gated Content (lead funnel)

  • Organic social, email, deliverables

  • 1300+ downloads

On the Phone

Building The Subscription Economy

Summary: Executive Interview Series designed to showcase leadership insights, candidate profile and industry expertise. Insights repurposed for additional content.
 

  • Concept, interviewing, writing, editing, graphic design, 

  • Organic social, email nurture, newsletter, digital channels

  • Gated Content (lead funnel)

  • 2,300+ downloads
     

Multi-Storey Library

Inside The Role Of Chief Digital Officer At The Met

Summary: Executive Leadership Series created to drive thought leadership and exposure to high level emerging talent.

 

  • Concept, interviewing, writing, editing, graphic design

  • Gated content (lead funnel)

  • Organic social, email nurture, co-branded versions

  • 3,100+ downloads

Top View of Table & Chair

Chief Talent Officer: Conquering The War On Talent

Summary: White Paper highlighting the role and responsibilities of the Chief Talent Officer and best practices for winning the war on talent.

 

  • Concept, interviewing, writing, editing, graphic design

  • Gated content (lead funnel)

  • Organic social, email nurture, co-branded versions

  • 2,700+ downloads

Computer Screen

The Pros And Cons Of A Remote Workforce.

Summary: Client came to us with final draft in word doc. Retaindly managed and produced all graphic design elements including: imagery, charts, call-outs, lists, etc.

 

  • Graphic Design (only)

  • Editing & Proofreading

  • Gated content (lead funnel)

  • One-time project fee

  • Client shared with proprietary journalist lists and networks. 

eBooks

Business Meeting

Executive Recruiting Hiring Guide eBook & Compensation Report

Summary: eBook that explains the recruitment process when working with a search firm versus using in-house hiring teams and managers. Compensation report at end.

  • Concept, writing, editing, design, branding

  • Organic social, lead funnel

  • Gated Content (lead funnel)

  • 40+ monthly downloads / leads

Smiling Man

Professionals Guide To Career Management

Summary: eBook focused on candidates and talent pool for mastering interview process as well as presenting yourself as a professional and industry expert.

  • Concept, writing, editing, design, branding

  • Organic social, web hosted

  • Gated Content (candidate funnel)

  • 50+ monthly downloads

Business Meeting

The Eight Stages Of Successful Retained Executive Search

Summary: eBook best practices concept (later adopted to 8-part video series) created to support search firms for training and best practices.

  • Concept, writing, editing

  • Paid and Organic social

  • Gated Content (lead funnel)

  • 60+ monthly downloads

iPhone

Social Media Marketing For Executive Search Firms And Executive Recruiters

Summary: A 70 page eBook written to inform and advise executive search firms and executive recruiters on marketing best practices specifically for organic and paid social media campaigns.​
 

  • Concept, Writing, Editing

  • Graphic Design, production

  • All downloads and sales driven by organic social media marketing
     

Typing on Keyboard

Email Marketing For Executive Search Firms And Executive Recruiters

Summary: Over 60 pages of marketing best practices for executive search firms and executive recruiters for email marketing campaigns, list building, analytics and more. 

  • Concept, writing, editing

  • Graphic Design

  • Production

  • All download sales driven by organic social media activity
     

Senior Businesswoman

eBook: Analyzing The Future Of Leadership Through Assessments

Summary: eBook created for lead gen (gated) to demonstrate the value add a search firm can provide through talent assessments, with the end goal to sell additional services 

  • Concept, writing, interviewing, editing

  • Graphic Design

  • Gated Content (lead gen.)

  • 2,300+ downloads
     

 

Global Reports & Surveys

Experts Panel

Global Diversity & Inclusion Report

Summary: Global report generated from surveying over 1,000 global senior executives and used as gated content for lead generation.
 

  • Survey design, distribution, reminders and data analysis

  • Writing, editing, graphic design

  • Organic social media marketing

  • 3,400+ downloads
     

Abstract Linear Background

Rise Of Digital Leadership

Summary: Global survey of 500+ senior executives generating insights and trends on the perceived impact of digital within the C-Suite. Used as gated content for lead generation, thought leadership and brand awareness. 
 

  • Concept, survey design, set up, distribution, reminders and analysis

  • Writing, editing, graphic design

  • Gated Content (Lead Funnel)

  • 3,100+ downloads
     

Marketing Deliverables

Data Cloud

Marketing Deliverable: Partner Integration

Summary: One-page brochure used for account executives to demonstrate integration between platform and partner technologies. 

  • Concept, writing, editing, design

  • Field marketing deliverable

  • Co-marketed by both platform and partner to prospective and existing customers

  • Used to market partner product and integration functionality

Analyzing the data

Marketing Deliverable: Product Feature Add On Service

Summary: One-page brochure document designed to showcase use case (Diversity & Inclusion tracking) of new product feature. Demonstrated value of product add-on for upselling existing and new customers, while supporting sales. 

  • Concept, use case, writing, design

  • Field marketing deliverable

  • Used across digital assets

  • Repurposed into GDPR brochure 

School LIbrary

Capability Statement: Executive Search Firm

Summary: Multiple page marketing document designed for digital and print as collateral to support pitch deck and discovery conversations with clients.
 

  • Concept, writing, design

  • Field marketing deliverable

  • Used across website and sales

  • Influenced Rebranding
     

 
 

Web Design

man in black suit jacket standing on sid

Executive Search and Recruiting For Parking Industry

Summary: Complete website redesign including 17+ interior pages, contact page, lead generation forms and process, 2 eBooks and job search / application pages. 

  • Concept, content, writing, graphic design, rebranding, UX 

  • 6 Week Turnaround 

  • 300+ visits per month

  • New clients and searches won 

  • SEO optimized

  • Mobile optimized

Board Meeting_edited.jpg

Legal and In-House General Counsel Executive Search

Summary: Redesign of existing website and reorganization of existing content and copy. Updated copy and text to more accurately capture SEO traffic. 

  • Concept, content, writing, graphic design, rebranding, UX 

  • 6 Week Turnaround 

  • Blog creation

  • SEO optimized

  • Mobile optimized