Blog Articles:

Toronto

What Post-Pandemic Leadership Will Look Like For Canada

Summary: Blog article written to provide expert thought leadership insights on what skills will be required of leaders for Government and Public Sector executives, in  a post-pandemic world. 



 

  • Concept

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media

Image by Alvaro Reyes

How Talent Mapping Enhances Your Human Capital Strategy

Summary: Blog article written to highlight and promote Talent Mapping as a service and an additional offering beyond executive search.

 

  • Concept

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media

Lesbian Couple with Son

A Note for CEOs About DEI and Uncomfortable Conversations

Summary: Blog article authored to bring to light the difficult or uncomfortable conversations around DEI that senior executives and leadership may struggle with. Addresses aspects of diversity, equity and inclusion and how to approach it. 

 

  • Concept

  • Drafting / Editing


  • Organic Social Media

Brainstorming

How To Showcase Your Expertise In Diversity & Inclusion

Summary: Blog article created to raise awareness around D&I, align with company values and product marketing.



 

  • Drafting / Editing


  • SEO / SEM Keywords


  • Organic Social Media, Email Nurture


  • 650+ monthly page views


Robot Hand

Disruptive Tech and Artificial Intelligence's Impact On Executive Search

Summary: Blog article drafted to address tech trends in executive search and executive recruitment. Increase social presence.

 

  • Concept, Drafting & Editing


  • SEO Optimization


  • Organic Social Media, Email Nurture, Channel Partners


  • 550+ monthly views

Public Speaker

Executive Recruiting Best Practices: Winning New Work for Your Executive Recruitment Firm

Summary: Blog article created to drive leads for product marketing, partners and provide high-value content to prospects and search firms. 
 

  • Concept, Writing & Editing


  • Designed Downloadables


  • Paid & Organic Social, Email Nurture


  • 600+ monthly views


Businessmen in Motion

How To Mitigate Bias Within The Executive Search Process

Summary: Blog and video created to drive leads and raise awareness of unconscious bias for search firms and clients.
 

  • Concept, video script, editing & production


  • Blog writing


  • Organic Social, Email Nurture, Sales Support


  • 550+ monthly views  

 
 

Candidate Resources

Female applicant in job interview

Candidate's Guide To Working With Executive Recruiters

Summary: Career guide that shares and discusses best practices for how to build a relationship and work with an executive recruiter and insight into the hiring process.

 

  • Concept

  • Drafting / Writing

  • Graphic Design & Layout

  • Gated Download 

  • Candidate Experience & Acquisition

Team Portrait

Personal Branding & Your Career

Summary: A resource created for candidates to better understand and manage their personal brand and how it supports them in a career transition or in their current role. Launched as part of a larger "Career Center" provided as a library of resources to candidates. 

 

  • Concept

  • Drafting / Writing

  • Graphic Design & Layout

  • Gated Download 

  • Candidate Experience & Acquisition

Two people shaking hands

In-Person Interviewing Guide

Summary: A resource created for candidates that have spent the last 2 years interviewing virtually or working remote. Includes insights into different types of interviewing techniques as well as exercises for candidates to organize and focus their discussion points during an interview. 

 

  • Concept

  • Drafting / Writing

  • Graphic Design & Layout

  • Gated Download 

  • Candidate Experience & Acquisition

Video:

Video Camera

The Candidate Database Is Dead

Summary: Video was created to change image of candidate database as well as showcase new services and features.
 

  • Concept, script, titles, editing, production


  • Organic social, partner channels, email nurture


  • 800+ monthly views


  • Pushed Through Organic Social and Channel Partners

  • CTA - Contact Us page


Video Cover Still JMA.png

Video Series: MedTech Recruiters

Summary: A series of 12 videos created from the Q&A portion of a 90 minute webinar. Short one-to-three minute clips used for marketing client's training and mentorship services.  
 

  • Concept, titles, animation, editing, production

  • Organic social, landing pages, email nurture


  • Lead generation for course registration

  • Developed from 90-minute webinar. 

  • Titles and animation sequences developed to match client's branding.

 
 

White Papers /

Thought Leadership

Remote Working

The Future Of A Hybrid Workforce

Summary: Thought leadership white paper developed for quarterly newsletter to discuss hybrid workforce trends from a human capital and retention perspective. 
 

  • Concept, writing, editing,

  • Thought leadership - Ungated (free)

  • Organic social, email, lead generation 

  • 500+ views

Vaccine Production Line

The Impact Of Digital Transformation On Healthcare

Summary: To showcase thought leadership expertise within Healthcare and digital highlighting search firms and leading industry voices.
 

  • Concept, interviewing, writing, editing, graphic design


  • Gated Content (lead funnel) 


  • Organic social, email, lead generation 

  • 2,500+ download

Airplane Wing

Human Capital Impact Of Aviation IoT

Summary: Thought leadership used as gated content to showcase industry expertise in aviation and IoT. Highlights perspectives from both search firms and industry leaders.

  • Concept, interviewing, writing, editing, graphic design

  • Gated Content (lead funnel)

  • Organic social, email, deliverables

  • 1300+ downloads

On the Phone

Building The Subscription Economy

Summary: Executive Interview Series designed to showcase leadership insights, candidate profile and industry expertise. Insights repurposed for additional content.
 

  • Concept, interviewing, writing, editing, graphic design, 

  • Organic social, email nurture, newsletter, digital channels

  • Gated Content (lead funnel)

  • 2,300+ downloads
     

Multi-Storey Library

Inside The Role Of Chief Digital Officer At The Met

Summary: Executive Leadership Series created to drive thought leadership and exposure to high level emerging talent.

 

  • Concept, interviewing, writing, editing, graphic design

  • Gated content (lead funnel)

  • Organic social, email nurture, co-branded versions

  • 3,100+ downloads

Top View of Table & Chair

Chief Talent Officer: Conquering The War On Talent

Summary: White Paper highlighting the role and responsibilities of the Chief Talent Officer and best practices for winning the war on talent.

 

  • Concept, interviewing, writing, editing, graphic design

  • Gated content (lead funnel)

  • Organic social, email nurture, co-branded versions

  • 2,700+ downloads

Computer Screen

The Pros And Cons Of A Remote Workforce.

Summary: Client came to us with final draft in word doc. Retaindly managed and produced all graphic design elements including: imagery, charts, call-outs, lists, etc.

 

  • Graphic Design (only)

  • Editing & Proofreading

  • Gated content (lead funnel)

  • One-time project fee

  • Client shared with proprietary journalist lists and networks. 

eBooks

Business Meeting

Executive Recruiting Hiring Guide eBook & Compensation Report

Summary: eBook that explains the recruitment process when working with a search firm versus using in-house hiring teams and managers. Compensation report at end.

  • Concept, writing, editing, design, branding

  • Organic social, lead funnel

  • Gated Content (lead funnel)

  • 40+ monthly downloads / leads

Smiling Man

Professionals Guide To Career Management

Summary: eBook focused on candidates and talent pool for mastering interview process as well as presenting yourself as a professional and industry expert.

  • Concept, writing, editing, design, branding

  • Organic social, web hosted

  • Gated Content (candidate funnel)

  • 50+ monthly downloads

Business Meeting

The Eight Stages Of Successful Retained Executive Search

Summary: eBook best practices concept (later adopted to 8-part video series) created to support search firms for training and best practices.

  • Concept, writing, editing

  • Paid and Organic social

  • Gated Content (lead funnel)

  • 60+ monthly downloads

iPhone

Social Media Marketing For Executive Search Firms And Executive Recruiters

Summary: A 70 page eBook written to inform and advise executive search firms and executive recruiters on marketing best practices specifically for organic and paid social media campaigns.​
 

  • Concept, Writing, Editing

  • Graphic Design, production

  • All downloads and sales driven by organic social media marketing
     

Typing on Keyboard

Email Marketing For Executive Search Firms And Executive Recruiters

Summary: Over 60 pages of marketing best practices for executive search firms and executive recruiters for email marketing campaigns, list building, analytics and more. 

  • Concept, writing, editing

  • Graphic Design

  • Production

  • All download sales driven by organic social media activity
     

Senior Businesswoman

eBook: Analyzing The Future Of Leadership Through Assessments

Summary: eBook created for lead gen (gated) to demonstrate the value add a search firm can provide through talent assessments, with the end goal to sell additional services 

  • Concept, writing, interviewing, editing

  • Graphic Design

  • Gated Content (lead gen.)

  • 2,300+ downloads
     

 

Global Reports & Surveys

Experts Panel

Global Diversity & Inclusion Report

Summary: Global report generated from surveying over 1,000 global senior executives and used as gated content for lead generation.
 

  • Survey design, distribution, reminders and data analysis

  • Writing, editing, graphic design

  • Organic social media marketing

  • 3,400+ downloads
     

Abstract Linear Background

Rise Of Digital Leadership

Summary: Global survey of 500+ senior executives generating insights and trends on the perceived impact of digital within the C-Suite. Used as gated content for lead generation, thought leadership and brand awareness. 
 

  • Concept, survey design, set up, distribution, reminders and analysis

  • Writing, editing, graphic design

  • Gated Content (Lead Funnel)

  • 3,100+ downloads
     

Marketing Deliverables

Data Cloud

Marketing Deliverable: Partner Integration

Summary: One-page brochure used for account executives to demonstrate integration between platform and partner technologies. 

  • Concept, writing, editing, design

  • Field marketing deliverable

  • Co-marketed by both platform and partner to prospective and existing customers

  • Used to market partner product and integration functionality

Analyzing the data

Marketing Deliverable: Product Feature Add On Service

Summary: One-page brochure document designed to showcase use case (Diversity & Inclusion tracking) of new product feature. Demonstrated value of product add-on for upselling existing and new customers, while supporting sales. 

  • Concept, use case, writing, design

  • Field marketing deliverable

  • Used across digital assets

  • Repurposed into GDPR brochure 

School LIbrary

Capability Statement: Executive Search Firm

Summary: Multiple page marketing document designed for digital and print as collateral to support pitch deck and discovery conversations with clients.
 

  • Concept, writing, design

  • Field marketing deliverable

  • Used across website and sales

  • Influenced Rebranding
     

 
 

Web Design

man in black suit jacket standing on sid

Executive Search and Recruiting For Parking Industry

Summary: Complete website redesign including 17+ interior pages, contact page, lead generation forms and process, 2 eBooks and job search / application pages. 

  • Concept, content, writing, graphic design, rebranding, UX 

  • 6 Week Turnaround 

  • 300+ visits per month

  • New clients and searches won 

  • SEO optimized

  • Mobile optimized

Board Meeting_edited.jpg

Legal and In-House General Counsel Executive Search

Summary: Redesign of existing website and reorganization of existing content and copy. Updated copy and text to more accurately capture SEO traffic. 

  • Concept, content, writing, graphic design, rebranding, UX 

  • 6 Week Turnaround 

  • Blog creation

  • SEO optimized

  • Mobile optimized