Blog Articles:
What Post-Pandemic Leadership Will Look Like For Canada
Summary: Blog article written to provide expert thought leadership insights on what skills will be required of leaders for Government and Public Sector executives, in a post-pandemic world.
-
Concept
-
Drafting / Editing
-
SEO / SEM Keywords
-
Organic Social Media
Summary: Blog article written to showcase a search consultant as a subject matter experts when it comes to leading and leadership qualities required to lead a Life Sciences Start-Up
-
Concept
-
Drafting / Editing
-
SEO / SEM Keywords
-
Organic Social Media Promotion
A Note for CEOs About DEI and Uncomfortable Conversations
Summary: Blog article authored to bring to light the difficult or uncomfortable conversations around DEI that senior executives and leadership may struggle with. Addresses aspects of diversity, equity and inclusion and how to approach it.
-
Concept
-
Drafting / Editing
-
Organic Social Media
How To Showcase Your Expertise In Diversity & Inclusion
Summary: Blog article created to raise awareness around D&I, align with company values and product marketing.
-
Drafting / Editing
-
SEO / SEM Keywords
-
Organic Social Media, Email Nurture
-
650+ monthly page views
The CEOs Role In Digital Transformation
Summary: Blog article (long form) drafted using video interview transcript and audio between client and subject matter expert on digital transformation. Adapted into blog post to accompany video interview clips.
-
Concept, Drafting & Editing
-
Curated questions and prompts for both speakers
-
SEO Optimization
-
Organic Social Media
-
Adapted Video Into Blog Post
Summary: Blog article created to drive awareness and showcase expertise for two search consultants. Strategically co-authored and launched prior to attending an industry conference on leadership and talent.
-
Concept, Writing & Editing
-
Organic Social promotion
-
High social engagement
-
600+ monthly views
How To Mitigate Bias Within The Executive Search Process
Summary: Blog and video created to drive leads and raise awareness of unconscious bias for search firms and clients.
-
Concept, video script, editing & production
-
Blog writing
-
Organic Social, Email Nurture, Sales Support
-
550+ monthly views
Candidate Resources
Candidate's Guide To Working With Executive Recruiters
Summary: Career guide that shares and discusses best practices for how to build a relationship and work with an executive recruiter and insight into the hiring process.
-
Concept
-
Drafting / Writing
-
Graphic Design & Layout
-
Gated Download
-
Candidate Experience & Acquisition
Personal Branding & Your Career
Summary: A resource created for candidates to better understand and manage their personal brand and how it supports them in a career transition or in their current role. Launched as part of a larger "Career Center" provided as a library of resources to candidates.
-
Concept
-
Drafting / Writing
-
Graphic Design & Layout
-
Gated Download
-
Candidate Experience & Acquisition
In-Person Interviewing Guide
Summary: A resource created for candidates that have spent the last 2 years interviewing virtually or working remote. Includes insights into different types of interviewing techniques as well as exercises for candidates to organize and focus their discussion points during an interview.
-
Concept
-
Drafting / Writing
-
Graphic Design & Layout
-
Gated Download
-
Candidate Experience & Acquisition
Video:
The Candidate Database Is Dead
Summary: Video was created to change image of candidate database as well as showcase new services and features.
-
Concept, script, titles, editing, production
-
Organic social, partner channels, email nurture
-
800+ monthly views
-
Pushed Through Organic Social and Channel Partners
-
CTA - Contact Us page
Video Series: MedTech Recruiters
Summary: A series of 12 videos created from the Q&A portion of a 90 minute webinar. Short one-to-three minute clips used for marketing client's training and mentorship services.
-
Concept, titles, animation, editing, production
-
Organic social, landing pages, email nurture
-
Lead generation for course registration
-
Developed from 90-minute webinar.
-
Titles and animation sequences developed to match client's branding.
White Papers /
Thought Leadership
The Future Of A Hybrid Workforce
Summary: Thought leadership white paper developed for quarterly newsletter to discuss hybrid workforce trends from a human capital and retention perspective.
-
Concept, writing, editing,
-
Thought leadership - Ungated (free)
-
Organic social, email, lead generation
-
500+ views
The Impact Of Digital Transformation On Healthcare
Summary: To showcase thought leadership expertise within Healthcare and digital highlighting search firms and leading industry voices.
-
Concept, interviewing, writing, editing, graphic design
-
Gated Content (lead funnel)
-
Organic social, email, lead generation
-
2,500+ download
Human Capital Impact Of Aviation IoT
Summary: Thought leadership used as gated content to showcase industry expertise in aviation and IoT. Highlights perspectives from both search firms and industry leaders.
-
Concept, interviewing, writing, editing, graphic design
-
Gated Content (lead funnel)
-
Organic social, email, deliverables
-
1300+ downloads
Building The Subscription Economy
Summary: Executive Interview Series designed to showcase leadership insights, candidate profile and industry expertise. Insights repurposed for additional content.
-
Concept, interviewing, writing, editing, graphic design,
-
Organic social, email nurture, newsletter, digital channels
-
Gated Content (lead funnel)
-
2,300+ downloads
Inside The Role Of Chief Digital Officer At The Met
Summary: Executive Leadership Series created to drive thought leadership and exposure to high level emerging talent.
-
Concept, interviewing, writing, editing, graphic design
-
Gated content (lead funnel)
-
Organic social, email nurture, co-branded versions
-
3,100+ downloads
Chief Talent Officer: Conquering The War On Talent
Summary: White Paper highlighting the role and responsibilities of the Chief Talent Officer and best practices for winning the war on talent.
-
Concept, interviewing, writing, editing, graphic design
-
Gated content (lead funnel)
-
Organic social, email nurture, co-branded versions
-
2,700+ downloads
eBooks
Executive Recruiting Hiring Guide eBook & Compensation Report
Summary: eBook that explains the recruitment process when working with a search firm versus using in-house hiring teams and managers. Compensation report at end.
-
Concept, writing, editing, design, branding
-
Organic social, lead funnel
-
Gated Content (lead funnel)
-
40+ monthly downloads / leads
Professionals Guide To Career Management
Summary: eBook focused on candidates and talent pool for mastering interview process as well as presenting yourself as a professional and industry expert.
-
Concept, writing, editing, design, branding
-
Organic social, web hosted
-
Gated Content (candidate funnel)
-
50+ monthly downloads
The Eight Stages Of Successful Retained Executive Search
Summary: eBook best practices concept (later adopted to 8-part video series) created to support search firms for training and best practices.
-
Concept, writing, editing
-
Paid and Organic social
-
Gated Content (lead funnel)
-
60+ monthly downloads
Social Media Marketing For Executive Search Firms And Executive Recruiters
Summary: A 70 page eBook written to inform and advise executive search firms and executive recruiters on marketing best practices specifically for organic and paid social media campaigns.
-
Concept, Writing, Editing
-
Graphic Design, production
-
All downloads and sales driven by organic social media marketing
Email Marketing For Executive Search Firms And Executive Recruiters
Summary: Over 60 pages of marketing best practices for executive search firms and executive recruiters for email marketing campaigns, list building, analytics and more.
-
Concept, writing, editing
-
Graphic Design
-
Production
-
All download sales driven by organic social media activity
eBook: Analyzing The Future Of Leadership Through Assessments
Summary: eBook created for lead gen (gated) to demonstrate the value add a search firm can provide through talent assessments, with the end goal to sell additional services
-
Concept, writing, interviewing, editing
-
Graphic Design
-
Gated Content (lead gen.)
-
2,300+ downloads
Global Reports & Surveys
Global Diversity & Inclusion Report
Summary: Global report generated from surveying over 1,000 global senior executives and used as gated content for lead generation.
-
Survey design, distribution, reminders and data analysis
-
Writing, editing, graphic design
-
Organic social media marketing
-
3,400+ downloads
Rise Of Digital Leadership
Summary: Global survey of 500+ senior executives generating insights and trends on the perceived impact of digital within the C-Suite. Used as gated content for lead generation, thought leadership and brand awareness.
-
Concept, survey design, set up, distribution, reminders and analysis
-
Writing, editing, graphic design
-
Gated Content (Lead Funnel)
-
3,100+ downloads
Marketing Deliverables
Marketing Deliverable: Partner Integration
Summary: One-page brochure used for account executives to demonstrate integration between platform and partner technologies.
-
Concept, writing, editing, design
-
Field marketing deliverable
-
Co-marketed by both platform and partner to prospective and existing customers
-
Used to market partner product and integration functionality
Marketing Deliverable: Product Feature Add On Service
Summary: One-page brochure document designed to showcase use case (Diversity & Inclusion tracking) of new product feature. Demonstrated value of product add-on for upselling existing and new customers, while supporting sales.
-
Concept, use case, writing, design
-
Field marketing deliverable
-
Used across digital assets
-
Repurposed into GDPR brochure
Capability Statement: Executive Search Firm
Summary: Multiple page marketing document designed for digital and print as collateral to support pitch deck and discovery conversations with clients.
-
Concept, writing, design
-
Field marketing deliverable
-
Used across website and sales
-
Influenced Rebranding
Web Design
Executive Search and Recruiting For Parking Industry
Summary: Complete website redesign including 17+ interior pages, contact page, lead generation forms and process, 2 eBooks and job search / application pages.
-
Concept, content, writing, graphic design, rebranding, UX
-
6 Week Turnaround
-
300+ visits per month
-
New clients and searches won
-
SEO optimized
-
Mobile optimized
Legal and In-House General Counsel Executive Search
Summary: Redesign of existing website and reorganization of existing content and copy. Updated copy and text to more accurately capture SEO traffic.
-
Concept, content, writing, graphic design, rebranding, UX
-
6 Week Turnaround
-
Blog creation
-
SEO optimized
-
Mobile optimized
_e.jpg)
Boutique Executive Search Firm For Marketing
Summary: Redesign of an existing website. Created additional blog / thought leadership space, updated and refreshed copy, and added services, approach, process and contact landing page.
-
Design, content, writing, imagery
-
8 Week Turnaround
-
Blog page creation
-
Mobile optimized
-
Build out additional landing pages.
-
Adhere to existing branding, tone & visuals
Executive Recruiting Firm In Direct Selling
Summary: Redesign of an existing website. Created additional resources landing pages, SEO optimized, reorganized navigation and structure, domain transfer, copywriting, added services, key messaging and brand refresh.
-
Design, content, writing, imagery
-
10 Week Turnaround
-
Opportunities integration with Search Software
-
Mobile optimized
-
Refresh and update existing brand and assets.